Sylvan Tutoring Videos

Objective

Sylvan Learning required a series of promotional videos that would do the following; recruit teachers to become Sylvan tutors,encourage Sylvan tutors to become certified, and show parents that certified in-home Sylvan tutors have the flexibility and skills to work with their children. Each of these videos also had to feature Sylvan Learning's software, Sylvan Sync used by all certified tutors.

Process

To understand the client's need for each video, we created a series of google slides that contained important subject matter for each video and had them brainstorm with our team, what was important and what could be cut. The next steps were to create a storyboard base on those revisions and moved to the production phase. Since the client did not have completed graphics for their Sylvan Sync software I substituted app screenshots with motion graphics which gave the idea of functionality.

Results

Sylvan saw an increase in students applying for their programs after the videos launched.