AARP

Objective

AARP needed an easy to use website to educate senior citizens on how to acquire and use their AARP prescription discount card. The website also served as a tool to help members locate local pharmacies that held the prescriptions that needed.

Process

The website was a product of combining the services of AARP and OptumRx while using the OptumRx brand guidelines. Since accessibility was a major factor in the creation of this site I made sure the site was both ADA and 508 compliant which meant having to tweak the brand guidelines slightly so it was still recognizable as an OptumRx brand.

Results

The site made access to medications for AARP members much easier, as well as offering them detailed information on medications.